Salesforce tower new york8/24/2023 ![]() "There's a risk for any organization considering NFTs," said Alex de Vries, an economist tracking blockchain's environmental impact, whose research was cited in the employee letter. Tech experts who have been critical of NFTs were not surprised by the blowback against Salesforce. We welcome our employees' feedback and are proud to foster a culture of trust that empowers them to raise diverse points of view." Company values Other workers voiced support for the plan, saying Salesforce could help to responsibly expand the NFT ecosystem, and guide its customers through the emerging market.Ī Salesforce spokesperson said in emailed comments that "our core values guide everything we do, including the development of our products. Some employees expressed shock in internal chats that the plans were announced just as Salesforce debuted a major advertisement at the Super Bowl, featuring actor Matthew McConaughey and touting a commitment to sustainability. "I'll find a company that lives by its stated values," he told the Thomson Reuters Foundation, asking not to use his name to protect his identity. One Salesforce employee who signed the letter threatened to quit if the NFT plan was realized. NFTs have been criticized for their carbon footprint as well as for facilitating risky speculation and having loose fraud protections. The NFT market has exploded over the past year, with NFT sales soaring past $24.9 billion in 2021, compared to just under $95 million the year before, according to market tracker DappRadar.Ĭelebrities are increasingly buying and launching their own NFTs, with brands including Pepsi, Universal Music, and the National Basketball Association also getting into the market. It is addressed to Salesforce's co-CEOs, and raises concerns about the environmental and economic impact of NFTs, calling them "unregulated, highly speculative financial assets."
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